[Athen] Guide to Writing Alt Text

[Sean Keegan]

Hi Deb,

Congrats on the new role!

In addition to NCAM's guidelines, I also like to refer to this decision
tree for text alternatives:
http://4syllables.com.au/articles/text-alternatives-decision-tree/

What I like is that it walks the content author through a process by which
to decide the importance of the image and appropriate text equivalent.

Take care,
Sean


On Mon, Apr 2, 2018 at 7:30 AM, Castiglione, Deb A <
deb.castiglione at cengage.com> wrote:


> Thanks Kathy!

>

>

>

> I am familiar with them, but had not thought to bring them to the

> attention of my colleagues. Thank you for the reminder!

>

>

>

> We are in the process of drafting guidelines, but I know you all on this

> list are actually in the field writing alt text and know best what the

> students want/need.

>

>

>

> Deb

>

>

>

> *From: *athen-list <athen-list-bounces at mailman13.u.washington.edu> on

> behalf of Kathleen Cahill <kcahill at mit.edu>

> *Reply-To: *Access Technology Higher Education Network <

> athen-list at u.washington.edu>

> *Date: *Monday, April 2, 2018 at 10:04 AM

> *To: *Access Technology Higher Education Network <

> athen-list at u.washington.edu>

> *Subject: *Re: [Athen] Guide to Writing Alt Text

>

>

>

> Hi Deb,

>

>

> Are you familiar with the Image Description guidelines put out by the

> Diagram Center and NCAM (National Center for Accessible Media)? They are

> available at http://diagramcenter.org/table-of-contents-2.html

>

>

>

> Good luck – such a challenge with complex higher ed subjects!

>

>

>

> Kathy

>

>

>

>

>

> Kathy Cahill

>

> Associate Dean, Accessibility and Usability

>

> MIT Office of Undergraduate Education

>

> 77 Mass. Ave. 7-143

>

> Cambridge MA 02139

>

> kcahill at mit.edu

>

> (617) 253-5111

>

>

>

>

>

>

>

> *From: *athen-list <athen-list-bounces at mailman13.u.washington.edu> on

> behalf of "Castiglione, Deb A" <deb.castiglione at cengage.com>

> *Reply-To: *Access Network <athen-list at u.washington.edu>

> *Date: *Monday, April 2, 2018 at 9:24 AM

> *To: *"athen-list at mailman13.u.washington.edu" <athen-list at mailman13.u.

> washington.edu>

> *Subject: *[Athen] Guide to Writing Alt Text

>

>

>

> Hello Everyone!

>

>

>

> I’ve been off the list for a bit, moving and changing jobs. My employer

> has changed, but not my basic role – striving for universally designed and

> accessible learning experiences in higher ed.

>

>

>

> I’d love to work with individuals on this list, so that we can fulfill

> learners’ needs and eliminate potential barriers. I hope to develop some

> long-term partnerships.

>

>

>

> I don’t want to tie up the listserv, so please email me off list with

> thoughts and information that you feel would help to serve your learners

> better and create more universally designed and accessible learning

> experiences.

>

>

>

> Speaking of… does anyone have a good guide/guidelines to writing alt text

> for higher education that they would be willing to share?

>

>

>

> Thanks much.

>

> Deb

>

>

>

>

>

> What is “essential for some” is almost always “good for all” (Meyer, Rose,

> and Gordon, 2014).

>

>

>

> Deb Castiglione, EdD, ATP

>

> Director, Universal Design & Accessible Technologies

>

> Learning Center of Excellence

>

> Cengage

>

> 5191 Natorp Boulevard, Mason, OH 45040

>

> 513-229-1654 <(513)%20229-1654> / 513-309-6262 <(513)%20309-6262>

>

> deb.castiglione at cengage.com

>

>

>

> _______________________________________________

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>

>

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