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<p class=MsoNormal><b><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial;font-weight:bold'>Press release<o:p></o:p></span></font></b></p>
<p class=MsoNormal><b><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal><b><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial;font-weight:bold'>Great expectations of ICT…<o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=3 face=Arial><span style='font-size:12.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><i><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial;font-style:italic'>New research suggests that young
university hopefuls expect unrestricted access to the Internet<o:p></o:p></span></font></i></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Those hoping to go to university are ‘digital
natives’ who use social networking sites regularly and are quickly able
to perceive the potential benefits and limitations of new technologies in their
social and academic lives, when presented with examples of their use. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>This is the picture painted by the results of research
published today into the attitudes of 16-18 year olds who are hoping to go to university.
Commissioned by JISC and conducted by <st1:PersonName w:st="on"><st2:GivenName
w:st="on">Ipsos</st2:GivenName> <st2:Sn w:st="on">MORI</st2:Sn></st1:PersonName>,
the survey looked at the attitudes of over 500 young people using both
quantitative and qualitative techniques. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The research found, for example, that use of the Internet is
the norm for these young people, with 76% having accessed the Internet from
their bedrooms, nearly two-thirds using social networking sites ‘regularly’
and 84% agreeing with the statement that they ‘like to keep up-to-date
with new technology and use it as much as possible both for study and in my
free time’. However, qualitative insight suggests that expectations are
largely based on their current home or school experiences, creating an
uncertainty about how technology can be used in new and different ways in
learning and teaching at university.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>While the report on the findings, written by Ipsos MORI,
suggested that ICT has become ‘part of the fabric of the lives’ of
young university hopefuls, it also uncovered a pragmatism in their approach to
technology, with 79% agreeing with the statement ‘</span></font><font
size=2 face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial'>I
think that using IT at university will enhance my learning’. However,
qualitative insight suggests that </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>most feel that it should be used as
a support for traditional teaching methods and regular face to face contact,
rather than overtaking these valued methods altogether. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Among the other findings of the research with university
hopefuls across the <st1:place w:st="on"><st1:country-region w:st="on">UK</st1:country-region></st1:place>
were the following:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<ul style='margin-top:0cm' type=disc>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>65% ‘regularly’ use
social networking sites, such as Facebook, MySpace or Flickr (females more
than males - 71% and 59% respectively) and only 5% ‘never’ use
them<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>A quarter (27%) ‘regularly’
use wikis, blogs or online networks<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>Very few ‘regularly’
take part in an online community, for example a ‘virtual world’
such as Second Life (8%)<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>62% agree with the statement ‘</span></font><font
size=2 face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:
Arial'>I expect IT to play a much bigger role in my learning than it does
now’</span></font><font size=2 face=Arial><span lang=EN-GB
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>with regard to
their time at university, although qualitative insight suggest that perhaps
it’s not clear to them how<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>Of those who have at least
begun the process of preparing for university application 50% have looked
at or asked for information about the types of IT provision<o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-list:l0 level1 lfo1'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>Of those who had looked at or
asked about IT provision 42% said that there was more IT provision than
they expected. <o:p></o:p></span></font></li>
</ul>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The report suggests that the research carries important
implications for universities, particularly in its findings on the expectations
of young people as ‘customers’ of higher education, the
near-ubiquity of social networking and the need expressed by survey respondents
for clear social or academic benefits of new technologies to be presented. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Professor Sir Ron Cooke, Chairman of JISC, welcomed the
publication of the report, saying: ‘This research provides the sector
with important intelligence as it continues to develop its ICT services for new
and potential students. Young people clearly have very particular needs and
expectations as far as ICT is concerned and while there is a great deal for
colleges and universities to absorb in this research, we hope it will help them
plan more effectively to meet the needs of all our future learners.’<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>This research is preparatory to the establishment of a
Committee of Inquiry being convened by JISC this autumn into the changing
learner experience. The Inquiry will address the implications for Higher
Education Institutions of the experience and expectations of learners
approaching full-time higher education with a view to informing senior managers
and providing advice to universities and colleges.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>A briefing paper on the research findings is in preparation
and will be distributed to all colleges and universities shortly.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For the full report, please go to: <a
href="http://www.jisc.ac.uk/publications/publications/studentexpectations">www.jisc.ac.uk/publications/publications/studentexpectations</a>
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For further information, please contact: Philip Pothen
(JISC) on 07887 564 006 or <a href="mailto:p.pothen@jisc.ac.uk">p.pothen@jisc.ac.uk</a>
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
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