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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'>We try be aware that people who use Alt-text have different abilities and levels of access. So the Alt-text should find a balance between being minimal and brief, while also giving enough details to, for example, someone who has low vision. They often can see some of the photo but not well enough to clarify the details.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'>Cath’s example below for the photo of a Botswanan woman is an excellent example of that balance: “Barefoot woman carries baby while walking dirt footpath in Botswanan countryside.” Something shorter, like “Woman carrying baby,” leaves out too many details and miscommunicates the photo’s purpose and message. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'>We call this “rich Alt-text” because it provides more visual details than is recommended by most Alt-text guidelines. It’s warranted for some types of graphics, but not all, and should be used “delicately.”<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'>I love someone else’s recommendation to use “diverse group of people” to indicate different races, genders, etc. So much is conveyed with those few words.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'>FYI, I’m presenting a free 1 hour webinar on <b>writing Alt-text</b> for Open Access Technologies. Register at <a href="https://www.openaccesstech.com/oat-webinar-series/">https://www.openaccesstech.com/oat-webinar-series/</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'> <o:p></o:p></span></p><div><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>— — —<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>Bevi Chagnon <b><span style='color:#AEAAAA'>| </span></b><span style='color:#595959'>Designer, Accessibility Technician</span><b><span style='color:#AEAAAA'> |</span></b> <a href="mailto:Chagnon@PubCom.com"><span style='color:#0563C1'>Chagnon@PubCom.com</span></a> <o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>— — —<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>PubCom: <span style='color:#C00000'>Technologists for Accessible Design + Publishing</span><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>consulting </span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>•</span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> training </span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>•</span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> development </span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>•</span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> design </span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>•</span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> sec. 508 services<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>Upcoming classes</span></b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> at <a href="http://www.pubcom.com/classes"><span style='color:#0563C1'>www.PubCom.com/<b>classes</b></span></a> <o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#D0CECE'>— — —<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><a href="https://mailchi.mp/e694edcdfadd/class-discount-3266574"><span style='color:#0563C1'>Latest blog-newsletter</span></a> – <b><a href="https://www.pubcom.com/blog/2020_07-20/alt-text_part-1.shtml"><span style='color:#0563C1'>Simple Guide to Writing Alt-Text</span></a></b> <o:p></o:p></span></p></div><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> athen-list <athen-list-bounces@mailman12.u.washington.edu> <b>On Behalf Of </b>Stager, Catherine<br><b>Sent:</b> Thursday, August 13, 2020 6:07 PM<br><b>To:</b> 'Access Technology Higher Education Network' <athen-list@u.washington.edu><br><b>Subject:</b> Re: [Athen] Diversity Markers in Image Descriptions<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Recently did alt text for a book on Women across Cultures. After conferring within our department, we decided not to focus on the person’s skintone but rather to focus on the germane location and surroundings to convey the info (e.g. Barefoot woman carries baby while walking dirt footpath in Botswanan countryside.)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Don’t know if this would reflect all of our college’s thinking, but it seemed to convey the image most appropriately to us. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Would love to hear what others think.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Best,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Cath<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><o:p> </o:p></span></p></div></body></html>