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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif;color:black'>Please share with </span><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>your students this <span style='color:black'>info about two Summer Quarter <b>introduction to business courses</b></span><b> for non-business majors</b>. ESRM 320 and ESRM 321 contain sustainability content, have no prerequisites, are online courses, are five credits, and give NSc and SSc credit (formerly called NW and I&S). Attached are two course flyers, each with QR codes for convenient registration.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>ESRM 320: <b>Marketing and Management From a Sustainability Perspective </b>(SLN 11410, Term A)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>The course website is at </span><a href="https://canvas.uw.edu/courses/1643546%20"><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>https://canvas.uw.edu/courses/1643546</span></a><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'> and the syllabus at </span><a href="https://canvas.uw.edu/courses/1643546/assignments/syllabus"><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>https://canvas.uw.edu/courses/1643546/assignments/syllabus</span></a><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>). ESRM 320 explores two of the four primary business foundations: marketing and management. Learning objectives include:<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><ul style='margin-top:0in' type=square><li class=MsoListParagraph style='margin-left:0in;mso-list:l3 level1 lfo3'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Explain marketing, management, corporate social responsibility, and sustainability.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l3 level1 lfo3'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Describe how markets are segmented, targeted, and products positioned to satisfy consumers’ needs and wants.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l3 level1 lfo3'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l3 level1 lfo3'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Define managerial and leadership styles and theories of motivation.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l3 level1 lfo3'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees.<o:p></o:p></span></li></ul><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>ESRM 321: <b>Finance and Accounting From a Sustainability Perspective</b> (SLN 11411, Term B)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>The course website is at </span><a href="https://canvas.uw.edu/courses/1643549"><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>https://canvas.uw.edu/courses/1643549</span></a><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'> and the syllabus at </span><a href="https://canvas.uw.edu/courses/1643549/assignments/syllabus"><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>https://canvas.uw.edu/courses/1643549/assignments/syllabus</span></a><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>). ESRM 321 explores two of the four primary business foundations: finance and accounting. Learning objectives include:<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><ul style='margin-top:0in' type=square><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo6'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Explain finance, accounting, corporate social responsibility, and sustainability.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo6'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Summarize what money is, counterfeiting deterrence, and financial institutions.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo6'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Explain the functions of the U.S. Federal Reserve System and its monetary policy tools.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo6'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Describe stock markets, investing strategies, and socially responsible investing.<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo6'><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Analyze financial statements (e.g., balance sheets, income statements) and define corporate financial management.<o:p></o:p></span></li></ul><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>A student can take one or both of these courses from a remote location (NO in person attendance is required ever). Both courses are structured similarly and use the same required textbook.<i><o:p></o:p></i></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Thanks for your consideration, and feel free to email me questions.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Associate Professor Emeritus Dorothy Paun, PhD, MBA<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>University of Washington<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Campus Box 352100<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'>Seattle, WA 98195</span><span style='font-size:10.0pt'><o:p></o:p></span></p></div></body></html>